Sime Darby Property to launch 1,000 housing units this year

By FARA AISYAH / Pic By ISMAIL CHE RUS

Sime Darby Property Bhd targets to launch 1,000 housing units this year with the main focus on the affordable segment.

Sime Darby Property MD Datuk Seri Amrin Awaluddin said the company will also focus on developments in key areas including Bandar Bukit Raja, Klang; City of Elmina, Shah Alam, and Serenia City in Petaling Jaya.

“The total units will depend on the market condition, but we are targeting to have around 1,000 units launched this year. “We are currently targeting to launch more affordable hous ing ranging from RM200,000 to RM270,000 per unit,” Amrin told reporters after the launch and naming of Elmina TN50 Community Park in Shah Alam yesterday.

He further added unlike some of its industry peers, the firm has the ability to wait and launch its developments depending on the market’s condition.

The developer is expected to launch a double-storey link house project — price ranging from RM600,000 to RM700,000 on average — in Bandar Bukit Raja by end of this week.

On top of that, it also looks forward to launch double-storey link house and semi-detached residential units in Denai Alam and the second phase of Elmina Green double-storey link homes in Elmina West for 2018.

Sime Darby Property launched its first initiative towards achieving National Transformation 2050 (TN50) through the City of Elmina’s development.

The collaboration with the Youth and Sports Ministry is part of the firm’s efforts to support Malaysia’s vision of becoming a Top 20 nation in economic development, social advancement and innovation by 2050.

It is also in line with the aspirations collected during the TN50 Youth Initiative on sustainability, which includes greener and more sustainable developments, affordable housing and high quality living standards, as well as the responsible stewardship of our forests and natural resources.

Youth and Sports Minister Khairy Jamaluddin said the City of Elmina fulfils the youth aspirations with distinction through its all-inclusive master plan that will inspire other sustainable and revolutionary development for the future.

“Youths want fewer malls and more parks. I would encourage developers who are in the position to do it, to really focus on the liveability and sustainability of their townships — not just to build houses for the sake of selling the house,” Khairy said.

“Sime Darby Property’s approach in developing City of Elmina is very interesting because it has a large component allocated for parks — which is not easy to do and it obviously had to invest quite a bit in the development,” he added.

The City of Elmina has a 90km cycling and jogging track, as well as a designated 121.41ha Elmina Central Park located in Elmina West for the public to enjoy, connecting them to the existing forest reserve nearby the development.

There are five precinct parks within the Elmina Central Park in total, including the community park, forest park, cultural park, urban park and sports park.