‘Star Wars’ product sales soar on festive mood

By RAHIMI YUNUS / Pic By MUHD AMIN NAHARUL

The release of George Lucas’ “The Last Jedi” last week, which is just in time for Christmas, has sparked a frenzy for Star Wars-themed merchandise worldwide.

Riding on the rage, merchants have been stocking up and getting ready for Christmas for months — hoping to cash in on the movie’s success as it attracts a wide audience — including those who watched the first instalment back in 1977.

The intergalactic empire doesn’t just appeal to children, in fact, a big chunk of the fans are those who saw the movie when it was first released.

According to merchants on e-commerce platforms, the demand for Star Wars merchandises has skyrocketed to the roof.

“The release of ‘The Last Jedi’ increased our sales by 60% compared to two months ago. Some of my products, such as the Stormtrooper and also Darth Vader plush toys, are sold out,” owner of online shop Bido and Bido on Shopee told The Malaysian Reserve (TMR).

Jack, who would soon sell his products on Lazada platform, said parents have bought Star Wars plush toys for their kids way ahead of the Christmas festive season.

“There are about eight to 10 orders now for Star Wars plush toys, which cost RM20 to RM30 each, compared to just one or two orders before,” he added.

A spokesperson at another Shopee online shop MyYouthMyLife said its sales have also increased to more than 50%, due to the rising demands from parents.

Gift and Give merchant, however, pointed out that the sale of Star Wars merchandise has been consistent, regardless if there are new movie release or not, but added that generally they sell more during Christmas.

A vast variety of Star Warsthemed toys, as well as merchandises — from Lego sets, character figurines, T-shirt, school bags and Black Jedi bracelet jewellery wristband, to Millenium Falcon coffee table, are available online.

E-commerce platform operator 11street saw the same upward trend for Star Warsmerchandise sale since “The Last Jedi” debut.

“The sale for Episode 8 is much better than Episode 7,” 11street VP of merchandising Bruce Lim (picture) told TMR.

The best-selling item among the Star Wars merchandise is Bandai’s Star Wars 1/12 Stormtrooper model kit, which is available on the 11street for RM107.