By MARK RAO
AIG Malaysia has launched #AIGJagaYou, a customer-centric nationwide campaign that will reach out to various communities as the insurer sought to demystify general insurance and the importance of insurance protection.
The company said the #AIGJagaYou which kicks off with a partnership with Community Policing Malaysia, aims to promote a safer community through close cooperation with the police.
The non-profit organization consists of ordinary citizens, retired police officers and everyone who cares and who are concerned for the safety of society.
AIG Malaysia contributed RM12,000 to aid the organization’s efforts in policing activities, including collaborating on several future initiatives.
This collaboration will be followed by a series of educational videos on #AIGJagaYou into the market, including a social media campaign to provide greater appeal to the AIG brand and reach out to customers with a more local look and feel.
AIG Malaysia’s Chief Executive Officer Antony Lee described the campaign as a game changer for the brand in Malaysia and will appeal to Malaysians through simple messaging and objectives.
“AIG is your Jaga who is always here for you. We want to be there for our customers and help them to live the life they want, by providing a fresh Malaysian perspective on insurance,” he said in the statement.
The Jaga campaign was first conceived in August 2016 to provide a stronger proposition for AIG Travel Insurance in the market.
Besides creating top of the mind conversations about AIG Travel Insurance, it was also to drive conversions for travel insurance purchases online.
Jaga was perceived as being always there for you wherever you are in the world, complementing AIG’s worldwide 24/7 Travel Assistance to address any uncertainties throughout your journey.