11street aims to hit 50k sellers by 2018

By IZZAT RATNA / TMR Graphics

11street anticipates to hit the 50,000 sellers mark from its existing 42,000 mark in 2018 by enhancing its development programmes to empower more local businesses to participate in the e-commerce ecosystem.

The e-commerce platform plans to roll out special programmes and initiatives for new sellers to help them gain substantial visibility on its platform, as well as to drive steady sales revenue given the rapid growth of digital space in Malaysia.

11street merchandising VP Bruce Lim said the company aims to enhance its tutorial videos to help sellers better leverage the platform to their benefit.

“We are strategising exciting campaigns each month through this partnership that will enable us to feature new sellers to our shoppers,” he said in a statement yesterday.

“This is why we are revamping, adding new features and improving our seller system user interface to give them a better overview of their performance on 11street.

“We would not be where we are today without the many partnerships we have built with our sellers,” he said, adding that since 2015, 15,000 sellers have received training from 11street’s Seller Zone.

11street sellers, on average, witness an increase in sales revenue by 15% to 20% within six months upon completing the course.

Other than developing its Seller Zone programme, 11street will continue to introduce newer programmes through the 11street Academy that would adhere to the evolution of e-commerce in the country.

Lim noted both programmes share one key objective, which is to provide coaching and training to sellers so that they can enjoy a thriving online business.