By NUR HAZIQAH A MALEK / Pic By TMR File
AIRASIA Bhd bagged the inaugural “World’s Leading Low-Cost Airline Cabin Crew” award and was named the “World’s Leading Low-Cost Airline” for the fifth consecutive year at the 2017 World Travel Awards (WTA) Grand Final yesterday.
Group CEO Tan Sri Dr Tony Fernandes said the win is a testimony to the airline’s quest to be “the world’s true low-cost champion”.
“We will only get better as we continue on our digitalisation journey to better understand what our guests want and to make flying a richer, more enjoyable experience, as we continue to strive to provide world-class service at the lowest fares,” he said in a statement yesterday.
Also present at the award ceremony — that took place at the JW Marriott Phu Quoc Emerald Bay Resort and Spa in Vietnam — along with Fernandes were AirAsia executive chairman Datuk Kamarudin Meranun, independent non-ED Datuk Fam Lee Ee and Ai rAsia’s Vietnam joint-venture partner Tran Trong Kien.
AirAsia emerged top in the category after receiving the highest votes from travel professionals and industry players from around the world.
The airline beat other contenders including Southwest Airlines, JetBlue, Ryanair, easyJet, Jetstar Airways, Norwegian Air, West Air, flydubai, Air Arabia, flynas, kulula, Mango and fastjet.
AirAsia also won the inaugural award, ahead of the same 13 budget airlines.
The win builds on AirAsia’s success earlier this year when it secured WTA’s first ever “Asia’s Leading Low-Cost Airline Cabin Crew” award and in 2015, when it became the first ever low-cost carrier to win “Asia’s Leading Cabin Crew”, ahead of full-service carriers like Singapore Airlines, Korean Air and Cathay Pacific.
The WTA was established in 1993 as an awards programme in the global and tourism industry, now perceived worldwide as the industry excellence’s hallmark.