Mastercard debuts donations platform

Platform is dedicated to delivering food aid assistance to women and youth as they are the key to the nation’s progress

By NUR HAZIQAH A MALEK / Pic By AFIF ABD HALIM

Mastercard Inc launches its donations platform in Malaysia aimed to support the development of women and youth, with RHB Bank Bhd appointed as the acquiring bank.

The donations platform is a part of the company’s global programme called Priceless Causes, which aims to promote country-specific causes that affect the progress of communities.

Mastercard Indonesia, Malaysia and Brunei division president Safdar Khan said the platform is dedicated to delivering food aid assistance to women and youth as they are the key to the nation’s progress.

“This donations platform is one of our many initiatives that underscore our commitment to leverage technology to improve lives while encouraging the habit of giving back,” he said.

With the tie-up with local charities and non-governmental organisations (NGOs), Mastercard is providing an avenue for the NGOs to enhance awareness and develop new donation sources for the public.

“This initiative is at the heart of doing good and doing well, a vision close to Mastercard as we aim to sup- port and empower communities which we serve across the globe,” Khan added.

The card technology company has opened registrations for the platform; where for every entry, a meal will be contributed to a child in need.

The platform offers up to a total contribution of 50,000 school meals to Food Aid Foundation and Malaysian Council for Child Welfare.

Also present at the launch were Pertiwi Soup Kitchen founder Datuk Munirah Abdul Hamid, Malaysian Council for Child Welfare president Datuk Dr Raj Karim, Food Aid Foundation operations’ director Hayati Ismail, Make-AWish Malaysia wish manager Shamsiah Ismail and WOMEN:girls ED Abby Latif.

So far, Mastercard has contributed RM214,500 to the aforementioned charities.

In order to register for the donations platform, the cardholder is required to go to the http://priceless. com/my-causes to enter their personal information and Mastercard details.

The customer can then choose the amount they wish to donate with every transaction made with the card, pick their desired cause to donate to and the maximum amount of donation per month.

The user can change the amount or stop donating at any time.