AirAsia BIG Loyalty eStore to contribute 30%
AirAsia Big Loyalty

Think BIG Digital Sdn Bhd’s unit, AirAsia BIG Loyalty, expects its newly launched eStore to contribute about 30% to total income by next year.

Think BIG CEO Datuk Eddy Leong (picture) said the eStore is projected to hit full scale by the second quarter (2Q) of 2018.

“The technology is already there; it is a matter of signing up all the partners and to roll it in different countries.

“Today marks the launch for members in Malaysia, Thailand and Indonesia, while the rest like the Philippines, Singapore, India and more would follow in the 1Q and 2Q of next year,” he told reporters after the launch of eStore yesterday.

Leong said the AirAsia BIG Loyalty eStore currently allows more than 13 million BIG members in Malaysia, Thailand and Indonesia to shop online from over 150 lifestyle and travel brands, among them Uniqlo, DiGi,, 11Street and others via its platform known as

He said shopping on the eStore has expanded the ways in which members can earn BIG points easier, faster and better than they fly, adding that although members fly occasionally, shopping is an everyday routine.

Leong said BIG Loyalty new members increased by 10,000 daily with over 167,000 web traffic, and the company saw potential growth in this, with the fastest membership growth coming from China, as the budget airline has the largest footprint in the republic.

He said the membership is currently led by Malaysia and Thailand, with the Chinese members at third position. However, he projected the Chinese membership to overtake the two countries by the middle of next year.

On investment in eStore, Leong said the company did not fork out any investment but would still be able to generate income through commissions paid by the partners for traffic coming through the eStore.

“We have high traffic which could help partners grow, so it’s a win-win situation.”

He added that the commission would be passed down to members by giving them BIG points, which in turn could be used to purchase flight tickets and other products in the future.

Think BIG is a joint venture between AirAsia Bhd, Canada-based loyalty analytics firm Aimia Inc and Tune Money Sdn Bhd. — Bernama