Volvo upbeat despite slower growth for premium auto in 2018

By RAHIMI YUNUS / Pic By AFIF ABD HALIM

VOLVO Car Malaysia Sdn Bhd remains upbeat on the sale of its vehicles, despite the anticipated slowdown in overall growth of the premium auto segment to between 3% and 4% next year, compared to around 7% and 8% in 2017.

MD Lennart Stegland said the demand for premium auto is very much related to the current economic scenario, which is also affecting other sectors including the luxury property segment.

He said the anticipated growth might be lower, but the figure is still commendable and Volvo is well-positioned within the bracket.

In an earlier report by The Malaysian Reserve (TMR), Stegland projected that the overall premium auto segment would reach a total sale of 25,000 units in 2017.

“I don’t think we are reaching that target. We might fall a little bit short,” he told TMR on the sidelines of the official opening of Volvo’s new showroom in Kuala Lumpur yesterday.

Located on Jalan Bukit Bintang, the showroom is hosted by Volvo’s newly appointed authorised dealer SISMA Auto (KL) Sdn Bhd — the automotive arm of the SISMA Group of Cos.

SISMA Auto MD Syed Khalil Syed Ibrahim said the company has invested some RM1.5 million in the renovation of the new showroom and one service centre nearby.

“We are very proud to be associated with Volvo. We hope to bring the Volvo experience closer to those who live and work in the city,” Syed Khalil said.

In conjunction with the opening of the new showroom, SISMA Auto is offering its customers, who purchase any new Volvo model, a chance to win an all-expense-paid trip to Sweden, the home country of Volvo.

The opening of the new showroom followed its appointment as Volvo’s new dealer in August this year.

Apart from Volvo, SISMA Auto is the exclusive importer and distributor for the Jaguar and Land Rover in Malaysia, with one centre in Glenmarie and Penang respectively.