Malaysia eyes EMs to boost games industry
MDEC’s creative content and technologies VP Hasnul Hadi Samsudin

The games industry is the fastest growing segment of the creative content sector


Malaysia Digital Economy Corp Sdn Bhd (MDEC) is partnering with experts from emerging markets (EMs), especially in the region to further boost the local games industry.

MDEC’s creative content and technologies VP Hasnul Hadi Samsudin (picture)  said neighbouring countries in the South-East Asian region offer a lot of potentials and synergies that can be realised for the games and creative industry.

“Apart from the common countries like the US, Europe and Japan, we are looking at the opportunities within EMs like Indonesia, Vietnam and the Philippines.

“We are now working closely with our partners in those countries to bring the games industry to another level,” he told The Malaysian Reserve (TMR).

Hasnul Hadi said the South-East Asia games industry is projected to grow at a compounded rate of 28.8% between 2015 to 2018, four times higher than the 7% global growth pace.

For the creative content sector, Malaysia’s exports hit RM1.1 billion in value last year, a 294% jump compared to 2015.

Total revenue almost doubled from RM246 million in 2014 to RM436 million a year ago. Hasnul Hadi said the games industry is the fastest growing segment of the creative content sector.

“We are focusing on sharing resources, know-how and opportunities among the South-East Asia countries to forge further collaborations in the games industry. They have very large markets. Now, we are putting a concerted effort to promote our local games industry to gain access to those markets,” he said at the official launch of Komune in Kuala Lumpur yesterday.

An initiative by UOA Group, Komune is an 18,000 sq ft co-working space for the small businesses, entrepreneurs, freelancers and digital nomads.

Located in Bangsar, Kuala Lumpur, the sharing office space facility is home to LEVEL UP Inc, an MDEC’s incubator for top small and medium game startups, which occupies over one-third, or 6,447 sq ft of the space available.

“The games development market in Malaysia is growing at an accelerated rate. We have many success stories. We believe we can do more and make the creative industry to become the cornerstone of the digital economy in Malaysia,” MDEC COO Datuk Ng Wan Peng said.

MDEC is spearheading the agenda to make Malaysia as the preferred regional hub for games development and delivery by 2025. As it is, the country aims to create at least 12,000 jobs within the industry.

“Co-working space like Komune would provide the shared resources that we need for the industry to flourish. Besides local developers, players from other nations are welcomed to use the facilities provided there is space,” Hasnul Hadi said.

LEVEL UP in Komune currently houses seven up-and-coming game developers including Magnus Games Studio, Weyrdworks Studio and Kaigan Games.

MDEC targets to incubate 10-15 indie game companies in the co-working space. The first official Sony developer’s kit will be stationed in the co-working space.