Bank Rakyat targets 1.2m Nuri Club members


Bank Kerjasama Rakyat Malaysia Bhd (Bank Rakyat) aims to increase the membership of its children account, Nuri Club, to 1.2 million members by October next year.

Bank Rakyat marketing and communications senior VP Nizam Sani said that participation in the club, which has been around for 10 years, will be boosted with partnerships with companies from various industries, especially from the education and tourism sectors.

“Bank Rakyat’s Nuri Club provides a variety of activities and programmes to meet today’s children and teens’ lifestyles,” he said at the new card launch in Kuala Lumpur yesterday.

The new Nuri Club cardholders will receive benefits such as takaful protection that covers up to RM2,000 for all cause of death, cash prizes in the form of Nuri or basic Savings-i account, free tuition classes and examination workshops and competitions,

The eligible maximum age for the club members has been increased from 12 to 18 years old, allowing cardholders to enjoy the benefits for a longer period.

The new membership card can also be used as a discount card and members can enjoy 5% to 20% discounts at selected outlets.

The savings programme catered for children and teenagers is due to open its registrations today at the bank’s branches or through the club’s website Both existing and new members are required to pay the RM50 membership fee for the first year and RM10 for the subsequent years.

The club’s mascot — Nuri — has also received a design rehash that appears to be more formally dressed, inspired by the membership age extension.