ACCCIM launches food trail website


Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM) launches its food trail website to promote local cuisines as an important tourism product.

ACCCIM president Tan Sri Ter Leong Yap (picture) said with the expected tourist arrivals and receipt at 31.8 million and RM118 billion respectively, local cuisines need to be promoted as part of the tourism package.

“Promoting the local cuisines of a destination requires marketing initiatives and planning, as well as cooperation among agencies and social media. In fact, more and more food and beverages (F&B) industries are using social media and even hiring food bloggers to promote their pro-ducts,” he said at the launch of in Kuala Lumpur yesterday.

The website’s main objective is to boost new business growth between F&B industry and inbound tourism. “The main objective is to showcase Malaysian street food, so to promote food tourism and explore possibilities of new potential business growth between F&B industry and inbound tourism. In developing the website, we have solicited food recommendations via our constituent chambers located nationwide,” Ter said.

Kuala Lumpur Pavilion Sdn Bhd retail CEO and ACCCIM tourism committee chairman Datuk Joyce Yap said tourist expenditure on F&B ranked third after shopping and accommodation, thus there is a need to develop an online food directory in the country.

Yap said though e-commerce may have grown to become a threat to shopping malls, she said sensory experiences cannot be replicated online.

“Food brings people together and eating out is an experiential affair encompassing atmosphere, ambience, delicious food and food service.

That’s why developing an online food directory will reduce such inconveniences like disappointing food quality and a restaurant not [having] updated operating hours,” she added.

Also present at the directory launch was YTL Land and Development Bhd and Hotels and Properties Sdn Bhd VP Joseph Yeoh.

“This website serves as a global guide for food aficionados in their quest for the country’s best eateries and to highlight the finest local cuisines across the nation,” Yeoh said.

The food trail website allows users to key in the type of cuisines they are looking for, determine the location and distance, as well as read and share reviews on the website.