By BERNAMA / Pic By ISMAIL CHE RUS
Malaysia Airports Holdings Bhd (MAHB) and Malaysia Tourism Promotion Board (Tourism Malaysia) will together promote, develop and increase inbound tourism under a memorandum of understanding (MoU) signed in London recently.
In a joint statement, MAHB and Tourism Malaysia said the MoU also aims to promote global tourism from India, China and Europe.
They said India and China are prime target markets due to the countries’ accessibility, passenger growth potential and large population.
MAHB MD Datuk Mohd Badlisham Ghazali (picture) said the joint marketing initiatives require the establishment of a fund to support marketing campaign by airlines and travel industry players.
“The fund will be used for marketing and promotional activities in both traditional and new media platforms throughout 2018, especially to promote destinations in Malaysia.
The statement also said Malaysia remains one of the top South-East Asia destinations for China, with over 23,000 flights per annum to and from Kuala Lumpur International Airport and China in 2016.
There was also a steady growth in passenger movements from China between January and October 2017, which increased 7.8% compared to the same period in 2016.
Meanwhile, it said India is the sixth-largest tourism source market for Malaysia, with passenger movements between India and Malaysia growing 13% during the January- October 2017 period compared to the same period last year.