Honda launches latest Accord with safety sensing technology

Combined with other safety features, Honda LaneWatch and Honda Sensing will improve driver’s and passenger’s safety


Honda Malaysia Sdn Bhd yesterday unveiled the Accord 2.4 VTi-L Advance, the second model that had incorporated the safety sensing technology first introduced in the CR-V model.

The unveiling of the new variant to Honda’s premium sedan comes at the time when the Japanese carmaker continues to register strong growth in the local market.

Last year, Honda captured the second spot for the total industry volume (TIV). For the January-October period this year, Japan’s third-largest carmaker had already sold 87,800 units in Malaysia. The Accord models contributed 5,500 units to the total sales, and the introduction of the new variants and models would help Honda retains its No 2 position in Malaysia’s car market.

Honda Malaysia group VP Akkbar Danial said the ninth- generation Accord which was launched in 2013 had set a new benchmark in the D-segment category as the model offered premium and advanced features.

“The new Accord that was introduced in 2016 further raised the segment with value-added features across all variants,” he said at the launch in Putrajaya yesterday.

Akkbar said the market demand for SUV is increasing with a 6.3% growth year-on-year, while C-segment vehicles are getting bigger and are offering more features.

“Looking at the current segment situation, the Accord is also facing competition from the entry-level models of premium continental makes which are becoming more attractive in pricing.

“Our record shows that the D-segment is still mainly dominated by Japanese carmakers with the Accord being the segment leader as of September 2017.

“With the refinement and sensing technology, the Accord offers additional safety feature on top of current features,” he said.

The Honda LaneWatch technology will improve the driver’s and passenger’s safety. The Honda Sensing which combines radar and camera adds to the car safety features.

It combines with other safety features like Adaptive Cruise Control, Forward Collision Warning, Collision Mitigation Braking System, Lane Keep Assist System, Road Departure Mitigation and Lane Departure Warning.

“We believe we can achieve 100,000 sales target by year-end,” said the group newly appointed MD Toichi Ishiyama.

Honda Accord 2.4 VTi-L Advance is priced at RM169,800 on-the-road without insurance.

Honda is also expected to launch its sixth and final new model for the year — the All- New Civic Type-R.