Xiaomi unveils new store, phones

By LYDIA NATHAN

XIAOMI recently opened its second Mi Authorised Store in a partnership with CG Computers Sdn Bhd, in conjunction with the unveiling of its two latest smartphones — the Mi Mix2 and Redmi Note 5A Prime.

CG Computers GM Winson Wong told The Malaysian Reserve that the Malaysian market offers great potential for Xiaomi. “We look forward to working with Xiaomi to provide our Malaysian users with more of Xiaomi’s products,” he said on the sidelines of the launch in Suria KLCC, Kuala Lumpur.

Wong said that previously, customers could only purchase items online, and the opening of the store would induce people to walk in and experience the gadgets instead of just looking at photos.

“It’s not just about selling, it has to do with customer experience as well. People can chat with our staff and ask for help if needed,” he said.

The store is also aimed at showcasing the flagship phones like Mi Mix2, which will only be available in selected stores, once the chain is expanded into other locations in Malaysia.

“For the specs and quality that you get, I would say it has great value. We want people to know that good smartphones are affordable.

“Xiaomi doesn’t use ambassadors to market products because we know the cost is often paid for by customers, in the form of increased prices,” he said.

He added that Xiaomi has plans to open 20 more stores in Malaysia soon, targeting all the major cities.

The Mi Authorised Store includes an array of Xiaomi’s smartphones and Mi Ecosystem products including Mi Band 2, Mi Power Bank, Mi Bluetooth Speaker and more.

Customers will be able to pre-order the Mi Mix2, Xiaomi’s flagship smartphone, on Nov 11, 2017, while sales will start on Nov 16, 2017.

The Redmi Note 5A Prime will also be available for purchase directly on Nov 11, 2017.

Mi Mix2 is available in Malaysia for RM2,199 and Redmi Note 5A Prime is priced at RM699.