Edelman Malaysia has appointed Mazuin Zin (picture) as its new MD. She reports to Edelman’s Asia Pacific, Middle East and Africa COO Bob Grove.
Zin joins from MullenLowe Malaysia, where as the MD, she was recently awarded the CMO Asia’s coveted “CEO of the Year Award 2017” for leading transformation both in terms of the agency’s growth and industry reputation, the company said in a statement.
During her 20-year career, which also spans Leo Burnett Group (including public relation teams at Arc Worldwide Inc), she has led teams that have won more than 100 “Effectiveness” awards, regionally and locally.
“Mazuin is a transformational leader. She leads from the front and understands how to partner with clients on their overall marketing and communications strategy at the most senior level,” said Grove in the statement.
“She is a proven business leader who cares deeply about the growth and development of her teams. She is a perfect addition to our company, as we embark on our next phase of growth.”
At MullenLowe, Mazuin helped reshape a 40-member team, almost doubling in size, setting a clear offer as a creatively integrated, consultancy-based, content-led offering.
“I continue to believe that clients and businesses will not need to choose between compelling storytelling and creative/ad tech solutions that take these brand stories forward,” said Mazuin.
She replaces Rob Kay, who has decided to expand his horizons beyond Malaysia, outside of Edelman.