Honda Malaysia Sdn Bhd has appointed 48-year-old Toichi Ishiyama as MD/CEO effective Nov 1.
He succeeds Katsuto Hayashi. Ishiyama, who was the president/CEO of Honda Atlas Cars (Pakistan) Ltd, has been with Honda for 25 years in various roles in Japan, the US, Thailand, China and Pakistan. During his assignments in Thailand and China,
Ishiyama delved deep into understanding local markets in relation to automobile, the company said in a statement.
Honda currently ranks first as a non-national vehicle brand and second for overall total industry volume.
The company achieved the highest local market share in history in March 2017, at 20.5%, according to the statement.
Preparing Honda for the next growth phase, Hayashi had strategically switched focus to offer more advanced technology to customers.
Under the theme of “Next Generation Advanced Technology”, its turbocharged engine was introduced last year.