Perodua cautiously optimistic of better 4Q sales

By TMR / Pic By ISMAIL CHE RUS

Perusahaan Otomobil Kedua Sdn Bhd (Perodua) expects to sell at least 50,000 cars in the final quarter of the year to achieve its sales target for the year of 202,000 units.

In the third quarter of 2017 (3Q17), Perodua sales slowed 3% to 51,900 units as against 53,500 in 3Q16, but the automaker is optimistic of better sales in the 4Q due to new initiatives planned for the quarter.

The company has sold 151,600 units for the first nine months ending Sept 30, 2017, up 0.5% from 150,600 sold in the same period in 2016.

“The larger sales number in 3Q16 was due to the then newly introduced Perodua Bezza. That impact has normalised now and our sales have benefitted from the model’s introduction,” Perodua president and CEO Datuk Dr Aminar Rashid Salleh noted in a release recently.

The Perodua Bezza was launched on July 21, 2016.

Aminar Rashid said potential car buyers main challenge would be to get bank approvals for hire-purchase loans. Automakers also face intense competition from other auto brands.

“In this Budget 2018 month, there seems to be a wait-and-see attitude, resulting in a comparatively slow sales.”

“The 4Q is expected to be challenging but we believe we can sustain our sales momentum, and are cautiously optimistic in meeting our earlier set target of 202,000 vehicles by the end of 2017,” he said.

Perodua’s Axia model is the country’s best-selling A-segment compact hatch, with 48,700 units sold in the first nine months of the year, followed by Perodua Myvi which was the country’s best-selling B-segment hatch with 42,000 units sold.

Its Perodua Bezza, the best-selling compact A-segment sedan, sold 39,800 units in the same period, while Perodua Alza, the best-selling MPV, sold 21,400 units.

Perodua’s after-sales performance is on track, with the service intake (the number of vehicles patronising Perodua service centres) having increased 4.6% year-on-year (YoY) to 1.58 million for the first nine months of 2017.

Perodua manufactured 147,900 vehicles in the same period last year, a reduction of 3.8% YoY, but this was planned as some of the vehicle stocks were produced in 4Q16 in response to the expected higher exchange rate in 1Q17, its release noted.