By KEVIN WONG / Pic By TMR
Malaysia Airports Holdings Bhd (MAHB) signed a memorandum of agreement (MoA) with Malaysia Tourism Promotion Board and GMR Hyderabad International Airport Ltd to promote and develop tourism from Telangana and South Central region of India to Malaysia.
The agreement will also position Hyderabad as a gateway for tourism.
MAHB MD Datuk Mohd Badlisham Ghazali said in a statement that the three-way partnership would also help promote and develop tourism initiatives to other destinations in India.
“So, it is imperative that the three parties in this MoA join forces and fund to support marketing and route development strategies by airlines operating between Rajiv Gandhi International Airport and airports operated by MAHB, particularly Kuala Lumpur International Airport (KLIA).
“At the same time, this is a significant milestone for the parties involved in the development of inbound tourism and in reaching the objective of turning KLIA into a regional hub,” he said.
The parties involved will assess the feasibility of a joint fund and strategy for route development, which will include marketing support to airlines operating between Rajiv Gandhi International Airport, Hyderabad and airports operated by MAHB.
Key target cities in South Central India would be tapped to develop out-bound tourism and to explore the mechanism of offering special discounts for passengers from the target market, as well as to create incentive schemes for airlines and tour operators in promoting the out-bound tourism.
Local airports operated by MAHB being the country’s major gateways, the company has always aimed to receive more foreign visitors through its airports.
Additionally, India is the sixth-largest tourism source market whereby the bilateral trade between India and Malaysia from 2014 to 2015 stood at RM71.7 billion.
With 213 weekly flights from four airlines operating to various cities in India from Kuala Lumpur, there has been a steady growth in passenger movements between Kuala Lumpur and India with an average of about a 9% growth since 2015.