COURTESY OF GOLF MALAYSIA
MST Golf, the region’s leading golf retailer, opened its latest flagship superstore at Suntec City, Singapore, on Sept 1, 2017.
With a massive floor space of 5,000 sq ft, housing the most comprehensive range of products and featuring all major global golf equipment, apparel and accessories brands, this store is set to be the golf shopping destination of choice for both local and visiting golfers in Singapore.
MST Golf Superstore at Suntec City showcases an exciting new golf retail concept with brand counters from many global and premium golf brands, featuring the latest and complete range, including limited editions. Global equipment brands featured include TaylorMade, Titleist, Ping, Cobra, Callaway, Wilson Staff, Mizuno, XXIO, ONOFF, Yamaha, PRGR, Akira, Royal Collection and Odyssey. Apparel brands featured are Under Armour, Calvin Klein Golf, Nike, Adidas, Puma, FootJoy, Cutter & Buck, Antigua and PGA Tour.
“We appreciate and are very pleased to have the support of all brands working very closely with us to build and deliver the best golf retail concept and experience at MST Golf Superstore at Suntec City,” said MST Golf CEO Ng Yap.
Another exciting feature of this flagship store is the Golf Tech Shop, providing technical facilities that include a Custom Fitting Suite for woods, irons and wedges (fitting and testing), Putter Fitting Studio (for putters and ball fitting), Club DNA Stations (for measuring club specifications) and a workshop for club repair and service.
The facility is equipped with GC Quad, the industry’s latest launch monitor, putter fitting system and golf simulator, incorporated with major brands fitting demo shafts, to deliver the best indoor club fitting experience. In addition, a comfortable TV lounge area is available for golfers to relax and have a cup of coffee while waiting for club services.
With close support from major golf equipment brands, MST Golf Superstore at Suntec City will serve as the brand fitting centre in Singapore.
The brands available for custom fitting include Titleist, TaylorMade, Ping, Mizuno, Wilson Staff, ONOFF Labo, SeeMore and Miura.
The shop layout is specially designed for convenient shopping. The wide-open frontage offers a quick glance into the vast retail space within. Upon entering the store, apparel brand counters including Nike, Calvin Klein, Under Amour, Adidas, Antigua, Puma, Antigua, PGA Tour and Cutter & Buck occupy a large space in the centre to serve golfers as well as non-golfing shoppers. The middle section houses golf accessories such as balls, shoes, gloves, bags, training aids, GPS (global positioning system), trollies etc. Accessories are grouped and displayed by product category for easy shopping. The back section of the store houses the equipment with brand concept corners anchored by TaylorMade and Titleist, making it the biggest shop-in-shop in Singapore, featuring the most complete range of products. A putting green prominently located in the centre showcases a complete range of putters and wedges.
MST Golf Superstore at Suntec City is managed by a team of experienced golf consultants and products specialists. The staff are frequently trained by the brands principal and company product trainers on the latest product knowledge to provide a high level of customer service and technical skills. “Despite a weak economy outlook, MST Golf continues to invest to provide a better golf retail shopping environment to our customers, especially our members. As our industry and consumers are maturing, we need to keep evolving to provide the best in service, selection and value,” added Ng.