Women should go digital, says Loo

Women entrepreneurs should start advantaging digitalisation to remain relevant and competitive.

This was one of the points shared with a group of woman entrepreneurs at the WIEF Businesswomen Network (WBN) session.

A Cut Above Group of Salons and Academy founder and chief creative director Winnie Loo spoke at the WBN Tea Talk 2017, an event to the run-up of the 13th World Islamic Economic Forum (WIEF) to be held in Sarawak next month.

As part of various capacity building programmes under the WIEF Foundation, the session aimed to empower women entrepreneurs in their quest for success. It was attended by 30 women from Malaysia, Bangladesh, Bosnia and Herzegovina, Sudan, Sierra Leone and Slovakia.

WBN chairman Datuk Dr Norraesah Mohamad said women hold real potential as agents of transformation in a world impacted by disruptive change.

“Be it through pursuing commercial endeavours or affecting societal change, entrepreneurship acts as an important gateway and platform for women to achieve economic self-sufficiency and independence.

“We are here to act as a conduit for businesswomen to access relevant entrepreneurial resources, network with prominent women entrepreneurs, and share ideas,” she said in a statement.

Since its establishment in 2007, WBN has been empowering woman entrepreneurs across the globe with various programmes and activities such as WIEF Women Entre- preneur Workshop, WIEF Online Marketing Workshop and WIEF Women Entrepreneurial Retreat.

The most popular is the WIEF Online Marketing Workshop which has seen its rounds conducted in Kenya, Indonesia, Morocco, Jordan, Malaysia and recently in Conakry, Guinea, according to its statement.

To date, WBN has more than 400 alumni members, representing emerging and developed economies from 31 countries worldwide.

The 13th WIEF, themed “Disruptive Change: Impact and Challenges”, will take place from Nov 21 to Nov 23, 2017, in Kuching, Sarawak.

The WIEF Foundation, a non-profit organisation based in Kuala Lumpur, organises the annual WIEF, a global business platform showcasing business opportunities in the Muslim world.