Uber launches UberFlash and UberTaxi, promises better efficiency

For taxi drivers and Uber’s driver-partners, this also means more choices for flexible income on greater efficiency

By RAHIMI YUNUS / Pic BLOOMBERG

Uber Malaysia launched new services — UberFlash and UberTaxi — providing quicker solutions for commuters in the Klang Valley.

UberFlash will connect riders to the driver-partner closest to them — whether that is an UberX or a taxi on the e-hailing network, resulting in a faster pick-up experience. UberTaxi, on the other hand, is a service where taxis are available upon request via the Uber app.

Uber Malaysia and Singapore GM Warren Tseng said the company aspires using technology to optimise existing resources on the road, hence serving riders with more choices and better arrival times. For taxi drivers and Uber’s driver-partners, this also means more choices for flexible income on greater efficiency.

“We want to use technology to allocate existing resources on the road as efficiently as possible, so that we can serve more riders with more choices and better arrival times. We also look forward to offer more driver-partners the choice of flexible earning opportunities,” Tseng said in a statement yesterday.

Land Public Transport Commission (SPAD) head of taxi Wan Md Hazlin Agyl Wan Hassan, who was also present at the launch yesterday, praised the newly-introduced services which are in line with SPAD’s overall mission to provide more accessible, integrated and efficient land public transportation system for Malaysians.

“The launch of this service today demonstrates how technology can be harnessed by traditional modes of public transport,” he said.

Addressing concerns about quality and experience, Tseng said Uber remains committed to ensuring a quality experience for all riders and driver-partners.

The e-hailing company will maintain its high standards for driver-partners and vehicles allowed on the app, including requiring drivers to pass a background check.

“All of the other features such as the mutual rating system and the customer support infrastructure will remain available as part of this roll-out,” Tseng added.

All UberFlash rides are priced the same as an UberX and riders will be able to see the fare upfront before requesting a ride. As for UberTaxi, pricing will be based on taxi meter rates.

Malaysia made history in July when it became the first country to legalise ride-sharing services.