By NG MIN SHEN
Auto Bavaria, the country’s largest authorised BMW dealership group and a division of Sime Darby Auto Bavaria Sdn Bhd, has opened its new interim BMW 1 Series (1S) facility in the Klang Valley.
The new dealership, located along Jalan Tengah, Cheras Selatan 118 in Cheras, serves as an interim facility to establish a footprint in the Cheras and Balakong area, in anticipation of the opening of a future state- of-the-art Auto Bavaria Cheras 4S (sales, service, spares and system) dealership.
This is in line with BMW Group Malaysia’s network development strategy as well as the Sime Darby motor division’s five-year blueprint strategy to grow the business exponentially.
Auto Bavaria MD Jeffrey Gan said the new BMW 1S facility in Cheras signifies the company’s effort and commitment to its customers.
“Apart from this new Cheras 1S centre, we are also reviewing all our current customer touch points in our existing network of dealerships — especially in Penang and Johor, which will be upgraded and enhanced,” he said in a statement yesterday.
Gan said the new BMW 1S showroom is open to all existing and new customers, allowing them to view the various BMW models and look into the latest ownership packages available.
The new facility encompasses two levels with a built-up space of over 3,600 sq ft (334.45 sq m) and features a showroom capable of displaying up to three vehicles at any one time.
It houses a customer lounge on the ground floor and an administration office on the first floor. The facility also has ten sales and administration staff.
Auto Bavaria, established in 1988 has a network of dealerships comprising five branches representing BMW, MINI, BMW Motorrad and BMW I brands across the nation in Glenmarie, Sungai Besi, Kuala Lumpur, Penang and Johor Baru.
BMW Malaysia Sdn Bhd, known as BMW Group Malaysia, is the local representative of Bayerische Motoren Werke AG (BMW) with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories, as well as the overall planning of sales, marketing, after-sales and other related activities in Malaysia.