By LYDIA NATHAN

The domestic marketing arm of Petroliam Nasional Bhd (Petronas), Petronas Dagangan Bhd (PetDag) made its debut into the e-commerce sector after launching its first online store with Shopee, the mobile social marketplace.

PetDag retail business head Aadrin Azly said they were pleased to move into the e-commerce space to support the 15.3 million online shoppers that Malaysia has.

“The collaboration with Shopee supports our aim to be an omni-channel retailer and provide greater accessibility to our customers. Today’s shoppers want ease and unique experience, and that is what we want to deliver to our customers,” he said.

While this new platform will complement the typical brick-and-mortar stores, Aadrin said it will also be a way to reach out to a wider customer base.

One of the specials under the collaboration is for shoppers to purchase Petronas fuel gift cards online and exclusive SEA Games merchandise at discounted rates, doubled with free shipping throughout Malaysia.

A total of 3,000 special edition Petronas x Shopee preloaded RM50 gift cards will be available online beginning Sept 9, priced at only RM45 (inclusive of free shipping). Customers may also opt to purchase these cards at 300 selected Petronas stations in October for RM50 each and receive a R M5 Shopee
voucher.

In commemorating the 2017 Formula 1 (F1) Petronas Malaysia Grand Prix’s final edition in Sepang this Sept 29 to Oct 1, the official F1 merchandise will also be sold at a discount exclusively on Shopee closer to the race date.