It expects the scheme will create more interest among buyers to be part of the development’s community
By FARA AISYAH / Pic By ISMAIL CHE RUS
In an effort to mitigate the current slowdown in property sales, UEM Sunrise Bhd has introduced a scheme that would make it easier for buyers to own their dream homes.
The scheme, named “Easy Own Plan”, is expected to encourage sales among selected UEM projects.
MD and CEO Anwar Syahrin Abdul Ajib said the scheme would also create more interest among buyers to be part of the development’s community.
“Take Mont Kiara, for example. It became a successful development because the community has created the buzz for the area. We believe ‘Easy Own Plan’ will be able to do so for the other projects,” Anwar Syahrin said at a press conference yesterday.
The ‘Easy Own Plan’ is divided into three categories — namely Easy Entry, Easy Plan and Easy Privileges.
UEM chief marketing officer Pam Loh Pek Mee said Easy Entry offers down payment as low as RM1,000 for Bayu Angkasa and Residensi Ledang, along with a RM5,000 down payment for Verdi, Schubert,
Twin Villas II and Nusa Idaman during the period.
The campaign duration is between Aug 15, 2017 and Nov 30, 2017.
Another interesting option in the Easy Entry scheme is the rent-to-own (RTO) concept.
“Our RTO offers buyers to rent the house for a maximum of 24 months while deciding to buy the house from us.
“You only pay 2.5% of the purchase price as the rental and utility deposit, prior to signing the tenancy agreement. You have the advantage of staying in the property before deciding to buy it,” Loh said.
Anwar Syahrin added that the RTO scheme caters especially for young buyers who have just started working.
According to him, this group has the most issues in getting their loans approved as they do not have a stable financial record.
Among the projects chosen for the plan are Schubert, Schumann, Beethoven and Verdi eco-dominiums — all located in Cyberjaya.
Some projects in Iskandar Puteri have also been listed in the plan including East Ledang, Puteri Harbour, Nusa Idaman, as well as Bayu Angkasa.
Meanwhile, UEM will set aside a target of RM300 million to RM500 million for its “Signature Selection: Road to Russia 2018” campaign.
The campaign is named as such since UEM plans to leverage on next year’s biggest sporting event — the 2018 FIFA World Cup, which is scheduled to take place in Russia.
The company will take the opportunity to reward its customers with a chance to win an all-expense paid trip for eight lucky couples to watch either the opening ceremony, or the final match of the World Cup.