By NUR HAZIQAH A MALEK
The Malaysia Healthcare Travel Council (MHTC) signed a partnership agreement with NCH Consumer Healthcare Ltd from Bangladesh for patient referrals to Malaysia.
The partnership aims to cater to the needs of healthcare travellers from Bangladesh by providing prayer facilities and offering halal food.
MHTC also hopes that the cultural similarities will provide a comfortable environment for Bangladeshi patients seeking treatment in Malaysia.
“Malaysia Healthcare seeks to establish a stronger brand presence, as well as build greater relationships with Bangladeshi consumers and industry stakeholders.
”The Asian market plays a key role in our development strategy, with Bangladesh being one of our stron- gest markets, and one we want to engage with more closely,” MHTC CEO Sherene Azli said in a recent statement.
MHTC is also looking to leverage on NCH Consumer Healthcare’s vast network to expand its horizon and presence in the second-largest city in the country, Chittagong, which has an over 2.5 million population.
NCH Consumer Healthcare is an established pharmaceutical company in Bangladesh, and has been in operation in the country for more than 30 years.
The Bangladeshi company is targeting Malaysia as its primary location for its new business venture.
According to MHTC, the Malaysian Immigration Department, supported by the high commissioner’s office in Bangladesh, has implemented special considerations for registered medical travellers, whereby visa applications are fast-tracked from five working days to only two, and within 12 hours for emergency medical cases.