By IZZAT RATNA / Pic by ISMAIL CHE RUS
The sole distributor and importer of Chevrolet vehicles in Malaysia, Naza Quest Sdn Bhd, has revised down its overall sales target from the projected 1,000 units to 500 units this year.
VP and head of company Mohd Farid Rosli said in view of the challenging market sentiment, Naza Quest is re-aligning its strategy this year by introducing the new Colorado-X in conjunction with the Naza Merdeka Autofair 2017.
“We are targeting to sell about 200 units for the new models, comprising three variants for the rest of the months this year.
“With the newly-launched model, we are optimistic to hit the overall sales of 500 units by year-end,” he told reporters at the launching ceremony in Petaling Jaya yesterday.
Mohd Farid said Colorado is the latest model to enter the market this year, while other variants were launched back in 2012 and 2014.
To date, Naza Quest has recorded overall sales up to 300 units.
With a total of 24 dealers nationwide, the Colorado’s biggest segment is in Sabah and Sarawak.
“We are moving into a more lifestyle customer base, since the segment has evolved from what used to be known as a conventional pick-up purpose,” he said.
Mohd Farid added that the company would remain focused on the four-by-four or pick-up truck segment this year as it currently contributes about 80% of the total sales achieved with between 15% and 20% market share.
The company, he said, is planning to strengthen its position in the four-by-four segment in other key states and major cities nationwide.
“We would have other variants coming up by the end of this year or early next year depending on the market condition as this segment caters to a wide demographic from commercial, industrial, life- style and normal individual drivers.
“This segment is very important for us, which is why we are concentrating in giving more options within this line to the customers,” he added. On the outlook of the automotive industry, Mohd Farid said the market is expected to improve gradually throughout this year, as it has been relatively stagnant in the past seven months.
“The market has been sluggish so far, but this creates an opportunity for automakers to realign and plan in terms of price positioning, the variants offered and other factors to cater to the market’s need,” he added.
The three new variants (Colorado X, Colorado X- Urban and Colorado X-ADV) are priced from RM113,248, RM131,798, and RM145,578 respectively.
Naza World Group of Companies also unveiled four new automotive variants — the Piaggio Medley S150 ABS, VespaS125, Ducati Monster 797 and Multistrada 950.
The new Vespa Scooters that include the I-GET Engine and the Piaggio Medley are both solely distributed by Naza Premira Sdn Bhd, while the Ducati will be marketed and operated by Next Bikes Sdn Bhd.