By LYDIA NATHAN / Pic By ISMAIL CHE RUS
The Malaysia External Trade Development Corp (Matrade) will partner with state-owned China Post Group Corp to introduce an online platform to be called Malaysia Pavilion on the latter’s e-marketplace platform called ule.com.
The memorandum of understanding will be inked during the 14th China Asean Expo (CAEXPO) which will be held from Sept 12-15, 2017, in Guangxi Province in China.
Matrade deputy CEO Datuk Wan Latiff Wan Musa said the initiative aims to promote Malaysian products at China Post stores in Guangxi Province.
“China Post has 600,000 stores nationwide and 93 stores in Guangxi Province. This collaboration will further enhance the presence of Malaysian products on China’s e-commerce platforms,” he said in Kuala Lumpur yesterday.
Matrade’s China Unit director Ong Yew Chee said the Malaysia Pavilion will be launched by Matrade on Sept 12, 2017.
“We want our SMEs (small and medium enterprises) to position themselves in the market. Matrade will also involve other agencies like the Ministry of International Trade and Industry and Department of Industrial Development and Research, with every state well represented,” he said.
Wan Latiff said the expo will be attended by all Asean countries and it will be Malaysia’s 14th participation.
“We expect to achieve RM350 million in sales this year. I’m optimistic about reaching our target as exports to China in the first-half of this year went up 41.2%, reaching RM59.79 billion,” he said.
The rise in exports was driven by products like electrical and electronics, petroleum products, chemicals and chemical products, rubber, as well as metalliferous ores and metal scrap.
In 2016, Malaysia’s total trade with China stood at RM240.91 billion, up 4.4% year-on-year.
Total exports to China in 2016 amounted to RM98.56 billion while total imports totalled RM142.35 billion.
The expo will see 172 exhibitors taking 179 booths with 60% of the vendors being first-time sellers.
The focus sectors to be promoted this year are food and beverages, health and wellness, and lifestyle and services.
Wan Latiff urged sellers to aggressively promote their products to buyers before they attend the expo to be able to penetrate the market efficiently.