U Mobile optimistic on growth in 2017

by DASHVEENJIT KAUR

U MOBILE Sdn Bhd, the country’s fourth-largest mobile operator targets to maintain its growth momentum for the rest of the year on the back of growing postpaid customer base.

Chief marketing officer Jasmine Lee said U Mobile is on a rapid growth phase as postpaid customers have surpassed 25% of the total customer base.

She said it was in line with its projection to double its postpaid subscriber base to 50% from 25% of its total subscribers in three years.

“U Mobile has been growing rapidly and we are positive to be achieving our growth target for postpaid customers over the projected timeframe,” she told reporters at U Mobile’s first flagship store opening in Kuala Lumpur yesterday.

Lee said the mobile operator was moving at the right momentum and the growth trajectory for the rest of the year looks positive.

“U mobile is the fourth-largest operator and despite being small in size, we are fast when it comes to growth.

“We have proven our presence over the last two to three years through our plans and customer experiences and we feel by maintaining the right momentum, we will attract and maintain customers,” she said.

She said the company was confident on the outlook for the rest of the year despite the weak forecast on the telecommunication sector.

U Mobile launched its first flagship store in Berjaya Times Square, Kuala Lumpur yesterday, which provides customers premium in-store experience with selected devices on display.

“The difference between this store and all of our other stores is the hands-on experience of surveying the devices we have to offer.

“Apple has sponsored the entire section for its Apple customer experience programme, so we are looking at bringing this concept experience to some of our key stores and by the end of the year, open another five to six flagship stores,” she said.

Lee also spoke about U Mobile’s progress on the network front as the telco has recently activated both the 1,800MHz and 900MHz spectrum bands awarded by the government last year.

She said customers should already be receiving improved network quality and coverage making their U Mobile experience even more enjoyable.