MV Agusta SPA Italy is aiming to sell 15 units of its motorbike in Malaysia by the end of this year, said Raffaele Giusta, its director of sales and marketing.
He said the target is achievable as the company focuses on the quality of its motorcycles and customer satisfaction. Besides, it also plans to bring several new upcoming models into Malaysia.
“Our philosophy now has completely changed compared to three years ago. Though our brand is more exclusive, we are positioning it in the upper premium sector with something different in terms of shape, design, performance, power and identity, but it’s also time for us to focus on quality and customer satisfaction,” Giusta told reporters after the launch of MV Agusta Malaysia Lifestyle Centre in Kuala Lumpur yesterday.
He said sales are expected to increase to 30 units for 2018 and grow further yearly.
“Currently, we have six new models, namely Brutale 800, Brutale 1090, Brutale Dragster RR, Turismo Veloce, Turismo Veloce Lusso RC and F4RR, with prices starting from RM90,000.
“By year-end, we will have another six models,” he said.
Also present at the launch were Road Transport Department director of automotive engineering Datuk Mohamad Dalib, Moto Varese Asiatic Sdn Bhd MD Mohamad Zamry Abu Samah and DNC Asiatic Holdings Sdn Bhd ED Hu Ying.
Moto Varese Asiatic has been appointed by DNC Asiatic as the sole distributor and after-sales service provider for MV Agusta in Malaysia.
Commenting on the opening of the MV Agusta Lifestyle Centre, Mohamad Zamry said several branches will be opened in Sabah, Sarawak, Johor Baru, Kota Baru and other east coast towns by the end of the year.
“We have appointed distribution partner, KB Soon Huat Motor, in Penang as the MV Agusta centre in the north, and a few distributors have been identified to expand the market across the nation.
“At our service centre, we sell motorcycles, accessories, souvenirs and spare parts…we conduct all dealings or service,” he said.
To support and strengthen the MV Agusta brand locally, he said the company will give priority to after-sales service and prices of spare parts.
“We are aware that these two matters are the main concerns of motorcycle owners and potential buyers. We regard this seriously and with the approval of MV Agusta Italy, we have agreed to reduce the prices of spare parts to a level that will not burden the motorcycle owners,” he said. — Bernama