Axiata partners iflix on content

by ALIFAH ZAINUDDIN

AXIATA Group Bhd is set to offer subscription video on demand services to its customers, after signing an agreement with Internet television (TV) service provider i ix Sdn Bhd.

The collaboration is another effort by Axiata to maintain its position as one of Asia’s largest telecommunication groups by offering a variety of digital features and services to customers.

Axiata group chief strategy and marketing officer Dominic Arena said the cellular network firm has demonstrated a strong focus on customer experience and innovation to strengthen its position in new sources of value.

It specialises in digital entertainment products and digital content distribution platforms across the region.

“Our collaboration with iflix is a testament to this commitment. We are thrilled to offer iflix’s services and contents to over 125 million customers in Malaysia, Indonesia, Bangladesh, Cambodia, Nepal and Sri Lanka,” he said in a statement yesterday.

Meanwhile, iflix group CEO Mark Britt said he was both thrilled and humbled by Axiata’s vote of confidence in iflix services, which have streamed five billion minutes to five million subscribers since its launch in 2015.

“We are committed to providing Axiata customers with unlimited access to the best TV shows and movies through an exceptional user experience and unparalleled service, already enjoyed by Celcom Axiata Bhd and Dialog Axiata plc customers, Britt said.

“Together with Axiata’s highly innovative winning Mobile Internet Fulfilment Exchange application platform and music service Yonder, we look forward to working with Axiata to further redefine media and entertainment for customers over the coming months,” he added.

In addition to iflix’s existing service and vast library of local, regional and Western content, both iflix and Axiata intend to jointly produce content specially created for Axiata’s customers in the markets covered by the partnership.

The innovative move is expected to set new standards in entertainment experience for consumers across the region.

Following its successful partnerships with Celcom in Malaysia and Dialog in Sri Lanka, the regional collaboration is intended to extend to Axiata’s customers at PT XL Axiata Tbk in Indonesia, Smart Axiata Co Ltd in Cambodia, Robi Axiata Ltd in Bangladesh and Ncell Pte Ltd in Nepal.

Axiata Group shares ended 24 sen, or 4.93%, lower yesterday at RM4.63, with 7.8 million shares traded. It has a market capitalisation of RM41.9 billion.