by LYDIA NATHAN
HONDA Malaysia Sdn Bhd is targeting monthly sales of 700 units for its newly launched CR-V, in tandem with the 100,000-unit sales projection for the brand’s entire variants by year-end.
Speaking at the launching ceremony yesterday, Honda Malaysia MD and CEO Katsuto Hayashi was optimistic about a more robust performance as the brand shifts its focus to Advanced Technology.
“We are very excited to show you the 5th Generation CR-V that is equipped with three key advanced technologies, a 1.5L VTEC turbocharged engine, Honda sensing and extra advanced features,” he said.
“Malaysia will be the first country in South-East Asia to introduce Honda Sensing, a safety technology that will assist drivers in potentially dangerous conditions.
“We have tested the safety features to be specific to the conditions in Malaysia, including in heavy rain and fog, motorcyclists who weave in and out of traffic and prevention of break-ins,” he said, adding that the company has set a higher benchmark to exceed customer’s expectations.
The fifth-generation SUV comes in four variants and will feature the new 1.5-litre VTEC turbo engine for the first time in Honda Malaysia, bringing premier features to a mainstream model in addition to the adaptive cruise control, digital meter cluster and light-emitting diode or LED headlights.
It also boasts better usage of cabin space not only for occupants, but goods as well and a programmable power tailgate with a push button, also a Honda first-time offer.
It groups seven items under its umbrella. They are the Lane Departure Warning, Lane Keeping Assist System, Road Departure Mitigation, Collision Mitigation Braking System, Forward Collision Warning and Adaptive Cruise Control, the last working together with a Low Speed Follow function.
The Honda CR-V comes in five colours — lunar silver metallic, modern steel metallic, white orchid pearl, obsidian blue pearl and dark olive metallic — with the latter being a new addition for Honda Malaysia.
The prices of the four variants are RM142,400 for the 2.0L 2WD, RM155,700 for the 1.5L Turbo 2WD, RM161,600 for the 1.5L Turbo 4WD and RM167,700 for the 1.5L Turbo Premium 2WD.
Buyers will be backed by a five-year unlimited warranty programme and service intervals at every 10,000km. A spokesperson for Honda said 52,000 units have been sold across its overall variants this year.
Meanwhile, the brand also launched a new line-up of merchandise including T-shirts, backpacks and active wear, centring on the “Challenging Spirit” as its inspiration.