UEM Sunrise upbeat to unveil more luxury products


Property developer UEM Sunrise Bhd expects to launch several high-end luxury residential developments by the end of this year and early 2018, following the recent unveiling of the RM109 million Dahlia project.

COO of development Datuk Roslan Ibrahim said products that have the right price and unit selling preposition would be well received in the market despite the current soft consumer sentiment.

“We have seen other launches priced above RM1 million performing well in the market. In central Kuala Lumpur, units priced under RM2 million would still continue to attract high demand from buyers,” Roslan told reporters at the Dahlia residence launching ceremony in Kuala Lumpur yesterday.

The firm also has several new launches within the luxury segment in the pipe-line, including in Johor and Bangi, Selangor.

“However, I cannot divulge further information on the upcoming launches as we are still in the middle of finalising the details of the projects.

“We will make the appropriate announcement when the time comes,” he added.

However, Roslan maintained that affordable and mid-market types of residential developments are still among the preferred choice of local buyers in the market.

“We are well aware and confident that consumers still prefer and look forward to products within the affordable segment,” he added.

The property developer launched the Dahlia residence yesterday, which is part of 448 acres (181ha) of mixed-town- ship development in Serene Heights Bangi.

The units are priced from RM585,000 to RM1 million and are expected to complete by July 2020.

“We are delighted to announce our fourth and newest phase, Dahlia. Our first three phases are already on schedule and have received very good take-up rates.

“Likewise, we are confident our latest phase will also be snapped up and we are enthusiastic in completing the construction on time and on schedule,” Roslan said in his speech.

To date, Serene Heights Bangi has progressed according to schedule, with a total of 436 residential units from the earlier three phases, namely Phase one Acasia, Phase two Begonia and Phase three Camellia, which received above an 80% take-up rate as of end-June 2017.

The first three phases of the development have a total gross development value of RM3.4 billion with approximately 10 years to complete.