MaGIC Launches Two Corporate Entrepreneurship Responsibility (CER) programs

Malaysian Global Innovation & Creativity Centre (MaGIC) has launched two programs, MaGIC CER Circle and MaGIC Activate, under the MaGIC Corporate Entrepreneurship Responsibility (CER) platform, a national initiative to facilitate greater corporate and private sector involvement in entrepreneurship development across Malaysia.

Malaysia’s entrepreneurship ecosystem has shown healthy growth over the past few years. Both the MaGIC CER Circle and MaGIC Activate are crucial to facilitating greater involvement from corporates and the private sector in the next major thrust of developing Malaysia’s entrepreneurship ecosystem and driving national innovation.

The MaGIC CER Circle is a “membership” platform to connect corporates and startup communities and help them to capitalize on disruptive technologies and build a continuous innovation pipeline through partnerships, while MaGIC Activate is a platform to help corporations running innovation challenges to reach out to more startups and entrepreneurs.

Y.B Datuk Ahmad Bin Haji Maslan, Malaysia Deputy Minister of International Trade and Industry launched the initiatives, along with Ashran Dato’ Ghazi, Chief Executive Officer of MaGIC and representatives from MaGIC CER’s corporate and community partners, including AIA, CIMB, IBM Malaysia, IJM, Media Prima, Allianz, UNICEF, Microsoft, Setia Haruman, Sunway Ventures, TM, Techstars and United Nations among others.

Y.B Datuk Ahmad Bin Haji Maslan, Deputy Minister of International Trade and Industry, said: “It is important for us to foster the culture of innovation as we strive to fulfill our goal for the digital economy to contribute 20% of Malaysia’s GDP by 2020. I am glad to see MaGIC taking active steps to foster the culture of innovation. I believe the initiatives will power innovation to build Malaysia’s future economy as we adapt to the fourth industrial revolution underway. I applaud pioneering corporates who have taken that first step and participate in the MaGIC CER Circle and MaGIC Activate. I encourage other corporates and Malaysia’s entrepreneurs to take part in the programs, and explore how you both can benefit from these exciting programs. I look forward to hearing success stories and collaboration.”

Ashran Dato’ Ghazi, Chief Executive Officer of MaGIC, added: “Today’s launch is a significant step towards increasing the private sector’s involvement in driving Malaysia’s entrepreneurship ecosystem. Malaysia has so many aspiring entrepreneurs who need nurturing, guidance, mentoring, and financing. Yet, regionally, private sector involvement in innovation and entrepreneurship is lagging behind our international counterparts. Corporate innovation is no longer just a key ingredient in success, but essential to survival, we encourage corporates to leverage on CER to unlock a wealth of economic possibilities via collaboration with startups that were previously difficult to access and develop. The MaGIC CER Circle and MaGIC Activate launched today will foster greater collaboration between the private sector and startups and entrepreneurs, helping both sides to overcome the challenges of working and collaborating effectively together. I am excited to watch as greater collaboration between corporates and entrepreneurs develops, ultimately leading to a more sustainable and vibrant ecosystem.”

CER is designed to be a catalyst of the next wave of entrepreneurship and innovation, which will allow Malaysian corporates and entrepreneurs to quantum leap their growth, and truly become global industry leaders.