Sedania welcomes telco price war

Sedania Innovator Bhd welcomes the ongoing price war between telecommunications companies (telcos) but it remains cautiously optimistic on prospects due to the country’s challenging economic situation.

“The price war builds up competition and that’s fine with me. We welcome the competitiveness. It helps to refine user behaviour and that goes well with our value proposition,” Sedania MD Datuk Noor Azrin Mohd Noor told the media after the company’s AGM in Kelana Jaya yesterday.

Of late, local telcos have been releasing a stream of upgraded mobile plans with more data and competitive prices in a bid to capture the lion’s share of the market.

Noor Azrin said that the mobile services enabler’s airtime and credit sharing solutions allow customers to continue using their chosen telco services by sharing airtime and credit with whomever they please.

“With ShareShare, we are empowering telcos to help their consumers stay with their brands. We create value proposition and revenue for telcos,” Noor Azrin said.

Sedania’s airtime sharing platform is currently available via its ShareShare over-thetop (OTT) mobile app in Malaysia for Maxis, Celcom, U Mobile and TuneTalk users. The service is also available in Bangladesh for Robi Axiata users.

Sedania is also maintaining a positive outlook for 2016.

“We are optimistic for this year although realistically speaking, we are experiencing very tough economic times,” Noor Azrin said, admitting that he is slightly nervous about Malaysia’s current economic situation.

“We are confident in our strategies but we have our feet planted on the ground as well just in case,” he said.

Sedania is currently in talks with unnamed parties to form more telco-based partnerships. It hopes to finalise these deals by year-end.

“We are looking at Asean countries particularly populous ones with large subbased telcos,” Noor Azrin said.

Earlier this year, Axiata Group Bhd inked an agreement with Bharti Airtel Ltd to merge their respective subsidiaries, Robi Axiata Ltd and Airtel Bangladesh Ltd, thus forming the second-largest mobile operator in Bangladesh.

“Robi Axiata has 28 million subscribers. The merger with Airtel will add another 10 million subscribers to the number,” Noor Azrin said.

Meanwhile, its addressable market of potential users in Malaysia is 56 million including four million U Mobile subscribers, Sedania’s newest partner.

The company has allocated RM2 million on its ShareShare OTT mobile app over the next two years.

“A fair amount of that will go to our Bangladesh expansion plans,” Sedania ED Firoz Mohd Noor said.