Mamee to boost beverage market share in JV with Japan’s DyDo

Mamee Double-Decker (M) Sdn Bhd aims to increase its market share in the chilled and beverage market, strengthened by its strategic collaboration with Japan’s DyDo Drinco Inc.

MDD Beverage Sdn Bhd CEO Pierre Pang Hee Ta said the segment presently contributes about 10% to Mamee Group’s total revenue and offers a lot of potential for growth.

“We have been big in our snacks segment. Moving forward, we hope to increase our market share in the chilled and beverage segment.

“We plan to tap into DyDo expertise in the segment as it is a reputable brand in Japan,” he told reporters after the announcement of the joint venture (JV) in Kuala Lumpur yesterday.

While refusing to disclose any projections, Pang said the group’s expansion in the competitive beverage segment would be “revolutionary”.

Mamee yesterday announced its JV with DyDo to transform the beverage business landscape.

Mamee CEO Tan Sri Pang Tee Chew said under the JV, Mamee will benefit from the research and development and the advanced technology of DyDo Group’s pharmaceutical arm, Daido Pharmaceuticals Corp.

“The strong, long-standing relationships with ingredients and drug manufacturers enable Daido Pharmaceutical to stay abreast with the latest developments and produce marketable products that are relevant to the current needs,” Tee Chew said.

He said Mamee’s reputable brand in Malaysia and internationally make it an attractive business partnership for DyDo besides capitalising on Mamee’s market influence and local distribution network.

“Halal compliance forms another pull factor as DyDo will be able to increase its market penetration into other Islamic countries through the collaboration,” he said.

Through the collaboration, Mamee-DyDo’s first innovation, Mamee DyDo Cool Tea was launched yesterday. Pang said Mamee also plans to expand the vending machine market segment in Malaysia which is still at an “immature” level.

DyDo owns 240,000 vending machines across Japan as at December 2014, offering at least eight categories of beverages and introduces up to 50 new beverage products per annum.