Xaxs, a global programmatic media platform, has promoted Arshan Saha as its new president of Asia Pacific (APAC). Xaxis is owned by WPP plc, a British multinational advertising and public relations company.
Previously, Arshan was the VP for South-East Asia. As one the founding members of Xaxis APAC, Arshan has helped to establish of ces in Malaysia, Singapore, Thailand, Indonesia, the Philippines, Vietnam and India.
He had earlier served as the regional director for South-East Asia at Innity Corp where he played a role in establishing the company as the leading media network in the region.
Over the years, Arshan had worked with over 300 clients across multiple industries, ranging from mid-sized companies to the big players.
Also, he was known for expanding Xaxis’ programmatic footprint and building the company’s regional business.