BURSON-MARSTELLER, a subsidiary of WPP plc, has appointed Hong Qu as their new Beijing market leader.
Prior to this, Hong served as the director and chief consultant of government relations and public policy in Beijing for Edelman China.
During his stint there, he assisted multinational corporations to develop and implement communications strategies that helped their businesses grow in China.
Besides that, Hong also possesses seven years of experience as a diplomat for he had been assigned as a diplomat to the Chinese Embassy in Santiago, Chile.
“Hong is a highly respected communications professional and his diversified background and rich experience in public policy, managing crisis and brand reputation will strengthen the China leadership team’s capabilities,” said Burson- Marsteller China CEO Ruby Fu in a statement.