Telecoms operator U Mobile Sdn Bhd yesterday announced that it is in a partnership with KakaoTalk and WeChat — two of the most popular messaging applications in the market.
With these partnerships, U Mobile prepaid users who are on unlimited mobile Internet (UMI) packages will be able to enjoy free data enabling them to stay connected with their friends and family through these messaging services.
U Mobile is the first player in the local mobile industry to partner with the South Korean-based KakaoTalk said to be the fastest growing mobile social platform in South-East Asia and WeChat which is the No 1 free mobile social apps in Malaysia.
With these two partnerships, U Mobile subscribers will have more options to stay connected.
The company also introduced its new strategies to gain greater traction in the mobile communications industry. The telco is seeking market attention through consumer-centric initiatives and is giving innovative product offerings that will benefit consumers.
It is offering free data, free calls and free SMS offering to its subscribers in a strategy where consumers receive much more than what they pay for.
The company is also focussing on rewarding its U Mobile prepaid customers through various rewards programme when they switch to the U Mobile’s network.
These offers are part of the company’s initiative to keep its users connected through quality data, voice, SMS and messaging services on its 3G network.
“We are looking into more consumer engagements in our pipeline to better understand their trends, lifestyle and needs, which will be handy when we design our products and services.
“U Mobile will also continue to expand its reach through unique distribution channel, alongside traditional outlets, all to bring greater convenience and accessibility of our products to consumers,” said Jasmine Lee, U Mobile’s director of marketing.
“Consumers can expect more innovative product offerings and services that are catered to their needs from U Mobile in the near future. We will continue to offer consumers exciting possibilities,” she added.
Continuing its popular UMI packages for the prepaid segment, U Mobile also launched a UMI 38 — a new UMI package that comes with two times the amount of minutes. It is targeted at the smartphone subscribers who need unlimited Internet and large number of minutes. At only RM38 per month, subscribers can enjoy 200 minutes of free calls, 30 free SMS and 500MB of high-speed 3G mobile Internet with a 30 day validity period.
In getting more users to enjoy free calls, free SMS and free data on U Mobile’s 3G network, the telco has introduced a reward programme to encourage its current U Mobile prepaid subscribers to invite their family and friends to subscribe to the telco’s prepaid service and be part of the U Mobile community.
In return, the introducer will enjoy a 5% free credit every time their friends top-up. Not only do subscribers get the free benefits, their family and friends will also be rewarded with a 15% top up bonus when they port to U Mobile.