Naza Bikes Sdn Bhd aims to sell three times more of its Naza Blade motorcycles in 2013 on the back of strong demand for the 250cc to 500cc sportsbike.
The company is targeting sales of the bike to reach about 3,600 units next year from 1,000 units sold this year, said Naza Two Wheels Division vice president Nik Danial Nik Mahmood.
He told reporters yesterday in Shah Alam at the launch of Naza Blade TBR 2013 edition that Naza Bikes aims to sell 2,400 units of 250cc and 1,200 units of 500cc of Naza Blade next year, targeting “enthusiasts bikers”, in line with its goal of achieving a 60% market share in the local motorcycle market.
“The Naza Blade 250cc sports bike has been the best seller in the market since its introduction in September 2012 with more than 120 units sales monthly capturing almost 50% market share,” he said.
Nik Danial said in line with this, Naza World will spend RM500,000 in a new production line dedicated for the Naza Blade range that is expected to be ready by March 2013.
Naza Two Wheels Division is the motorcycle division of Naza Group of Companies.
Meanwhile, Naza Group joint group executive chairman Datuk Wira SM Faisal SM Nasimuddin said Naza Bikes aims to intensify its focus in the Asean countries, such as Malaysia, Thailand, Indonesia and Vietnam, as the Asean motorcycle market offers great potential of growth in the future.
“The Asean motorcycle market in 2012 is expected to reach 13 million units. The 250cc to 800cc range has experienced the biggest unprecedented growth in the Asean market.
“It is a great opportunity for Naza to become one of the key players in this range of bikes and we are taking every possible measure to ensure that we keep up with the trend,” he said.
On the other hand, SM Faisal said Naza World also plans to export the Naza Blade 250cc to Cambodia by first-quarter (1Q) of next year and the Naza 250cc and 650cc to Indonesia by the 2Q of next year.
“Particularly in Indonesia, there is a great potential market for 650cc as the medium earners seek to upgrade from the underbone bike,” he said.
Besides the Naza Bikes brand, Naza World sports a long list of internationally recognised brands such as Harley Davidson, Ducati, Aprilia, Vespa, Gilera and Piaggo and an Indian motorcycle.
“Naza Bikes is in the final stage of planning for local assembly of one of the international brands currently in our stable and we aim to commence operations within the 3Q or 4Q of 2013.
“We are also delighted to share that the international principal for this brand is giving us the opportunity to explore becoming brand distributor in some Asean countries including Vietnam, Cambodia, Indonesia and Brunei,” he said.